2006 Archive

Viral Game receives International Award

Wednesday, December 6, 2006

Attack of the Funky Disco Zombies won Bronze in this year's Best Interactive category at Eurobest 2006 out of 5,000 entries. It's universal appeal was proved further when the game reached No. 2 on the Viral Charts and was voted 'Timewaster of the week' by DJ Annie Mac on Radio One.

Mark Lewis, Managing Director, says"The fact that an attention grabbing game can help us reach new customers is mind blowing. Halloween is our busiest time of year and that's why the game was released in October. Attack of the Funky Disco Zombies has attracted thousands of hits to our site and plenty of orders too!."

Viral Halloween Game

Sunday, September 3, 2006

Jokers' Masquerade are set to roll out a viral game later this month in a move to build brand awareness prior to the busiest period of the fancy dress year.

Attack of the Funky Disco Zombies will be a classic, Halloween focused, platform game with ghouls, goblins and all manner of scary creatures. It will be sent out to Jokers' Masquerade's subscribing customers as well as being seeded on international viral gaming sites.

Beatrice Denison, Product Marketing Executive, says"Viral game marketing is an avenue as yet unexplored by Jokers' Masquerade. We will be able to directly track hits and orders that come to our website as a result of this game; the impact this could have on the business is potentially massive."

Teaming up with Universal Pictures

Thursday, August 3, 2006

With Miami Vice hitting the big screens, Jokers Masquerade' has teamed up with Universal Pictures in an online campaign advertising the official licensed costumes and DVDs, that will target over 2.5 million consumers!

The campaign consists of competitions to win a pair of Crockett and Tubbs Miami Vice costumes and will feature a link to www.joke.co.uk. The competitions will be flagged on:

• Metro Radio and its sister sites (2 million users)
• Maxim Online (400,000 users)
• Studento (350,000 users)
• Coolroom.Com (30,000 users)

Beatrice Denison, Product Marketing Executive, says "This activity is bound to see Crockett and Tubbs costumes flying out of the warehouse this summer whilst the click-through ad links via the Jokers' Masquerade logo will attract many more visits and potential buyers to our site in the crucial lead-up to Halloween, our most profitable seasonal period."

Abscissa.Com Limited acquires New Premises

Wednesday, July 12, 2006

Abscissa.Com are delighted to announce the acquisition of a 40,000 sqft warehouse and office complex based in Newbury, Berkshire.

Mark Lewis, Managing Director, says "Abscissa.Com's objective now is to maintain stock supply chains within this new warehouse, ensuring that we continue to meet customer expectations and have the biggest and most extensive portfolio of product available for sale online within the UK.&quot

The increased office space comes as a much-needed answer to Abscissa.Com's growing number of dedicated full-time staff.

Marketing and PR Department Announced

Monday, May 22, 2006

Successful business expansion has led Abscissa.Com Limited to create a devoted Marketing and PR team, headed by Beatrice Denison, responsible for driving the Abscissa.Com Limited brands, Jokers' Masquerade and Simply Fancy Dress.

Beatrice Denison, Product Marketing Executive, says "This is an exciting time to be joining Abscissa.Com Limited. Whilst the Marketing and PR team will continue to develop traditional SEO techniques and CPC, PPC and PPA web campaigns, we will be pushing brand awareness further through innovative multi-media advertising, targeted e-marketing and viral campaigns."