Teaming up with Universal Pictures

With Miami Vice hitting the big screens, Jokers Masquerade' has teamed up with Universal Pictures in an online campaign advertising the official licensed costumes and DVDs, that will target over 2.5 million consumers!

The campaign consists of competitions to win a pair of Crockett and Tubbs Miami Vice costumes and will feature a link to www.joke.co.uk. The competitions will be flagged on:

  • Metro Radio and its sister sites (2 million users)
  • Maxim Online (400,000 users)
  • Studento (350,000 users)
  • Coolroom.Com (30,000 users)

Beatrice Denison, Product Marketing Executive, says "This activity is bound to see Crockett and Tubbs costumes flying out of the warehouse this summer whilst the click-through ad links via the Jokers' Masquerade logo will attract many more visits and potential buyers to our site in the crucial lead-up to Halloween, our most profitable seasonal period."

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