More interestingly, on GMTV the next day, an article was broadcast discussing and debating the problems with Internet shopping and how many consumers were worried that orders placed online would not be received before Christmas. Included was an interview with a representative of Amazon who seemed pleased that they were able to attain some 90% fulfilment rate of orders before Christmas. Consumers were encouraged to email GMTV with their experiences as customers were expressing concerns that Christmas stockings would be empty.
Mark Lewis, Managing Director says "Again this shows how many online Internet retailers within all markets entice consumers to purchase online when items are not in stock. My worry is that all Internet retailers will all be tarnished with the same brush and typical media 'bad news' hype. Jokers' Masquerade shipped all received orders on time and closed for the holiday period safe in the knowledge that 100% of paid and complete orders were shipped within our published timescales. Our real time stock system plays an important role within our business ethos so that consumers can buy with the confidence that the item is in stock and can be immediately shipped."