The campaign consists of competitions to win a pair of Crockett and Tubbs Miami Vice costumes and will feature a link to www.joke.co.uk. The competitions will be flagged on:
- Metro Radio and its sister sites (2 million users)
- Maxim Online (400,000 users)
- Studento (350,000 users)
- Coolroom.Com (30,000 users)
Beatrice Denison, Product Marketing Executive, says "This activity is bound to see Crockett and Tubbs costumes flying out of the warehouse this summer whilst the click-through ad links via the Jokers' Masquerade logo will attract many more visits and potential buyers to our site in the crucial lead-up to Halloween, our most profitable seasonal period."