This tendency continues with all manner of merchandise. In the market for an Elsa umbrella, jigsaw puzzle, mosaic, hair clip, knife and spoon or box of rice paper? You're in luck, they're all available and all heading up their respective Amazon category with more sales than any similar product. It's madness. I knew that the film was huge but I didn't realise that it was the 5th highest grossing movie of all time. That will explain why Poundland has it's own Frozen section currently. So how did Frozen gain so much momentum? Here's a superb article that the New Yorker published earlier in the year may make some sense of all this.
I decided to take a gander at the frequency with which my fellow humans have been searching for Frozen on Google Trends. Over a year after the release of the film, and following a peak in spring time, searches continue to grow as we approach the culmination of the year. This could be a matter of parents scouring the web for presents, or perhaps it's the start of a movement that will transform into Frozen political parties, Frozen armies and Frozen warfare. Chances are it's the former.
Disney tends to create franchises that come and go. Some are welcome additions to the world of entertainment and some just hang on a little too long like the leech nibbling on Roger Moore's nipple in Octopussy. Will Frozen continue to be hammered into our ears and eyes for the coming years to the point of annoyance or will it remain beloved? Regardless, I shouldn't let it bother me, and neither should you. We should collectively agree to just Let It Go.
This post was penned by +Ian Tomkins from Jokers' Masquerade fancy dress.